Eyelash extensions are a booming business that provides customers with dramatic and shiny lashes. Many people have decided to jump on the trend and become certified lash technicians in order to make some extra money. If you’re one of them, here are my top five strategies for making more money from eyelash extensions
1. Networking
Networking is an important part of this business! Make sure you reach out to makeup artists, hair stylists and beauty salons that offer eyelash services and let them know what you do. You never know who will be willing to refer clients your way.
2. Expand Your Services
Offering different kinds of lash extensions can help set you apart from competitors and increase your bottom line. Consider offering fuller looks with more overlap or try something completely new like cubic extensions or double volume lashes.
3. Invest in Quality Supplies
Investing in quality supplies is essential if you want your lashing business to succeed — after all, nothing gives off a better first impression than high-quality products! Not only will the supplies help you ensure that clients get quality work, it will also make yours stand out from others providing the same service
4. Capitalize on Social Media
Take advantage of social media platforms such as Instagram, Facebook, and Twitter to market yourself and attract potential customers. You can post before-and-after pictures, customer reviews, testimonials from satisfied clients or even live results from services offered in real time!
5. Create a Loyalty Program
Offer incentives for repeat customer visits such as discounts for frequent visits or small gifts after their sixth appointment with you which can result in more repeat business as well as word-of-mouth advertising – an invaluable marketing tool.
By implementing these five strategies into your lashing business, you can maximize your profits by both attracting new customers while retaining your existing ones through loyalty programs traffic special offers achievable through strategic networking tactics.. As the industry continues to grow exponentially each year, so too will the competition – making it essential for those looking to make money off eyelash extensions to stay up on the latest trends while utilizing effective customer targeting strategies
